• by Staff Writers , September 6, 2012

Instead of overwhelming people with big changes to lower their blood pressure, Digitas devised a campaign to give them bite-sized changes. With helpful little tidbits of information (e.g., the center aisles of grocery stores have lots of bad-for-your-BP food; cruise the edges for healthier choices), people have had an easier time of getting healthy. Featuring a content-packed Web site and almost 100 emails and text messages, the program helps patients do the little things. So far, not only do 97 percent of the people who start the program stick with it, but they actually stay on treatment an average of 31 percent longer than those not in the program. For a program about little things, that’s a big difference.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012