Around the Net
With Puerto Rico Debut, Metro Expands Reach
- The Drum, Tuesday, October 2, 2012 12:18 PM
The free daily newspaper, has announced the launch of a digital and print Puerto Rican edition as part of efforts to expand its reach in Latin America. Puerto Rico is the fourth largest advertising market in Latin America with 2 million people located in and around the island’s capital of San Juan and the highest GDP per capita in the region. The title is already the largest newspaper in the region with nearly 3 million daily readers across Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Columbia.
