Around the Net
How Branded Content Changes Digital Promotion
- ClickZ, Thursday, January 10, 2013 12:52 PM
Self-publishing content will become the brand strategy in 2013. Tessa Wegert tells us how relationships between branded content and consumers will change. She points to online content from Coca-Cola that isn't a commercial spot, but rather intended to build affinity and reward customers with fun. That's the new relationship between brand and consumer.
