Thirteen/WNET, New York's flagship public TV station and one of the major producers of programming for the Public Broadcasting Service, Friday unveiled a new corporate underwriting rate card that
significantly reduces the cost for 30-second sponsorship units. "Premiere" sponsorships, which had cost $2.5 million, now are priced at $1.5 million each. "By making the stand-out 30-second spots more
accessible, everyone benefits," said James Joyella, managing director, of WNET's national program sponsorship program.