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Jewel Dropping Loyalty Card Like JCPenney

Is Jewel-Osco’s decision to get rid of its loyalty card program is a move bordering on crazy? Writes Mary Beth Qurk, "Let’s just hope it’s not crazy like former JCPenney CEO Ron “No More Sales EVER!” Johnson. While pulling a loyalty card program isn’t just like ditching sales, both moves are based on the belief that customers would rather just have lower prices all the time."

Read the whole story at Consumerist »

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