• by Tyler Loechner  @mp_tyler, July 5, 2013

Volacci, a digital marketing platform provider, today announced an upgrade to Automatr, their marketing automation SaaS program. The upgrade, dubbed "Socialize," allows Automatr subscribers to schedule Facebook posts or Twitter tweets that will be made live automatically once specifications are met. The trigger can be as simple as a date and time or as complex as a campaign goal being reached.

RTM Daily spoke with Ben Finklea, CEO of Volacci, who claimed that, as far as he's aware, this type of tech is the first of its kind. Finklea believes Socialize is unique because while there are services like HootSuite that will schedule posts, there is nothing that is directly integrated with digital campaigns.

"I was kind of surprised," Finklea said, speaking of his inability to find a service like Socialize. The new tool isn't real-time in the sense that it uses the Facebook Exchange or Twitter's new retargeting options, but it is real-time in that it allows marketers to use social media based on real-time campaign results in an automated way.

In the press release announcing the new feature, Finklea hinted at more updates in the future. "There's a lot more to come," he stated.