• July 15, 2013

"Any ad unit, traded at scale, we believe is ripe for automation...." That's what Youssef Squali, managing director, global head, Internet and media equity research, Cantor Fitzgerald, said at the IAB Advertising Technology Marketplace in New York this morning.

He started off by saying that real-time bidding (RTB) and automation is handling remnant inventory right now, but predicted that in time, it will handle premium inventory, video, mobile, and "anything else that comes down the pipe."

Automation is already taking place for premium, video, and mobile inventory, but it certainly still has room to grow.