• August 8, 2013

Coca-Cola has turned a road billboard in Tel-Aviv into a digital verson of its personalized Coke-bottle campaign, run earlier in 2013, reports Digiday.

People in Israel can now use a dedicated smartphone app to submit their names to be part of the billboard experience.

The app, developed with local agency Gefen Team, uses geo-fence technology to connect with the billboard, so that it displays an app-user's name as he or she drives near it. Users also get a phone message alerting them that their names are up.

Coca-Cola reported that the app has reached #1 in Israel's app store.