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How 80/20 Rule Can Bring Marketing Efficiencies, Sales
- WordStream, Wednesday, September 4, 2013 11:52 AM
Marketers can expand their company's sales and marketing efficiencies through the Pareto Principle, focusing on the 80/20 rule, created by Perry Marshall. This theory analyzes Force Multiplication -- when marketers recognize that 60% of the business comes from 5% of the product line, which is bought by 5% of the customers. It provides insights on how the concept works, and what marketers need to make it work. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.