Lotame, AdMobius Partner For Mobile Audience Targeting
- October 8, 2013
Data management platform (DMP) Lotame has partnered with AdMobius, a mobile audience targeting platform. The partnership is meant to help mobile publishers better target their audiences.
Andy Monfried, founder and CEO of Lotame, stated that the partnership marks the first time Lotame's "publisher clients will be able to access mobile audience data within" their DMP.
