Silverpop, a behavioral marketing automation tech provider, announced its Emerging Apps division, which has launched a new application called Revenue Analytics. Designed to help out B2B marketers,
Revenue Analytics uses a smart algorithm to combine marketing activity data with a CRM system’s customer/sales data, identifying the connections between marketing efforts and actual
revenue—all in real-time, an ROI indicator for marketers. In Q4, Silverpop plans to launch a similar application tailored for B2C marketers.
