Weather Underground Taps Tacoda

  • November 29, 2004
Tacoda, the behavioral targeting company, announced on Monday that it has teamed up with online weather service Weather Underground. In order to facilitate the partnerships between the weather service and its advertisers, Tacoda's Audience Management Service will assist Weather Underground in collecting non-personally-identifiable data on its audience and segment visitors by interests, judging by the information they view. Weather Underground serves over 120 million monthly page views to nearly seven million unique visitors, according to Tacoda.
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