To compensate for lackluster ratings, new channel Fox Sports 1 has been offering make-good ad time on its broadcast Fox sibling in high-profile sports events, including the World Series, college
football games and pre- and post-game NFL programs. "And if FS1 continues to under-deliver, some buyers suspect very early pre-game inventory on Super Bowl Sunday could be made available," writes
Jeanine Poggi.
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