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'New York' Magazine Reduces Print To Promote Digital

Adding a silver lining to David Carr’s report on New York magazine and its decision to cut its publishing schedule in half, he notes Web traffic at the publisher grew 19% in less than a year, per comScore. “But to keep up that rate of growth in a competitive set … the magazine had to reduce costs to find the money to fund the part of the business that is growing,” Carr writes. “The cut in frequency will yield about $3.5 million in savings, which will then be invested in faster-growing digital efforts.”
 


Read the whole story at The New York Times »

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