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$210 Million In Cold Cash Coming To New York

Super Bowl XLVIII is getting as much attention for the outdoor location of the game as for the participants in the game. But that could translate into bigger dollars than usual for the host Super Bowl region and for the NFL. This year, the direct spending in the New York metropolitan area related to Super Bowl XLVIII is expected to top $210 million, a new high-water mark for the Big Game, according to global professional services firm PricewaterhouseCoopers.

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