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Personalized Triggered Marketing Emails Saw 25% Higher Open Rates Than Non-Personalized Mailings in 2013
- MarketingProfs, Monday, February 10, 2014 4:54 PM
Personalized triggered marketing email messages that were sent in 2013 saw, on average, 25 percent higher unique open rates and 51 percent higher unique click rates than other emails, according to a new report from Experian Marketing Services. The report also reveal that personalized promotional emails had 26 percent higher unique open rates and a 41 percent higher unique click rate than non-personalized mailings last year.
