• Moz, Wednesday, October 15, 2014 2:22 PM

Building trust should come easy, but it doesn't. It means building an emotional connection. Novelists have the same challenge. They must find the one thread of information that binds the reader with the writer. Once that connection gets made, trust can build. Let your personality shine. Add a little culture. And if you have a boring niche, all the better, per Mackenzie Fogelson. Most of all, deliver on all promises. It means leading with integrity and putting customers first.

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