The Royal British Legion is lifting its marketing to a more strategic role in the organisation to ensure activity represents its welfare work. The charity is switching
from a PR-driven approach to awareness building, a change it hopes will produce a year round calendar of marketing activity. Injured service personnel and families who benefit from the legion’s
support will take centre stage, uniting its commitments to the “future of the living” and the “memory of the fallen” for the first time.
Read the whole story at Marketing Week »
