NEW! Norwegian Airlines Takes Norwegians On Virtual New York Taxi Ride

by Amy Corr @MediaPostOTL, December 26, 2014

Live from New York it's Norwegian Airlines? Norwegian launched a real-time, out-of-home campaign to encourage Norwegians to step out of their comfort zone and take a trip... perhaps to another time zone. The brand outfitted a New York City taxi cab with a 360 degree camera that interacted with a digital screen at a mall in Oslo. Mall pedestrians could control the cab's camera and see the sights of New York, as the "Norwegian Red Cab" drove through Chelsea, Park Avenue and past memorable sights like Carnegie Hall. The campaign's goal is to illustrate that New York City is close by with Norwegian's direct flights. Watch the cab in action here, created by M&C Saatchi Stockholm.

ad campaign, out-of-home, outdoor, travel

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