Commentary

Forbes Top 100 Most Promising Companies Includes Several From Ad Tech

When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.

A handful of programmatic ad companies were included in Forbes’ recent list of the 100 most promising companies in America. It’s the fourth annual ranking, which requires the companies to be privately held and generate under $300 million in annual revenue.

The Trade Desk cracks the top 10, checking in at number nine, and Integral Ad Science ranks 15th. Tapad (39), LiveIntent (45), Q1Media (50), Yext (65), CPXi (69), Magnetic (76), Yellowhammer Media Group (79), Accordant Media (81), TripleLift (90), PK4 Media (97) and others also made the list.

“Revenue growth plays a big part in choosing the ranking for America’s Most Promising, but that’s not all we take into account,” Forbes writes in its “Methodology” section. “We pay attention to growth rates, growth in employee numbers, how long companies have been doing what it is they do, operating margins, capital raised, product ideas, management and other factors.

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“Placing one company before another is never easy but one thing you can be sure of is that each firm is going places—be it to an IPO, an eventual acquisition by a much larger player or simply on to greater profits,” it continues.

Other programmatic companies have found themselves high on Forbes’ most promising companies list in previous year, including Rubicon Project and Rocket Fuel, both of which have recently gone public.

1 comment about "Forbes Top 100 Most Promising Companies Includes Several From Ad Tech".
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  1. Dave Hendricks from LiveIntent, January 27, 2015 at 5:15 p.m.

    It's clear this is not a size contest, based on the rankings.

    But it's a great group to be a part of, and so many are NY Based companies.

    Ad Tech is a sector that gets a fair amount of abuse. But unless you believe that every website is going to charge micropayments or adopt a 100% subscription/Ad free model, Ad Tech has a great future.

    Thanks Mediapost for supporting the companies that support consumers access to free media, whether that is investigative journalism or cat pictures.

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