January 25, 2023
Telmar Taps GfK's Gold To Head Strategic Data Ops
- by Joe Mandese @mp_joemandese, February 6, 2015
Long-time media researcher Paul Gold has joined Telmar as
vice president-strategic data operations. Gold, who has done stints at BBDO, Erdos & Morgan, TV Guide and IMS, most recently was vice president of GfK MRI.He joins Telmar as the media planning and data services provider is expanding its technology, data and applications for agencies and advertisers.
“We’re raising our game to help clients meet unprecedented demands for sophistication and speed in data,” states Corey Panno, President of Telmar. “Paul has led emerging data solutions from all sides. He knows firsthand what’s needed to build them, sell them, and use them. That’s a critical advantage for clients as advertising gets more complex, data-driven and accountable.”
“We’re raising our game to help clients meet unprecedented demands for sophistication and speed in data,” states Corey Panno, President of Telmar. “Paul has led emerging data solutions from all sides. He knows firsthand what’s needed to build them, sell them, and use them. That’s a critical advantage for clients as advertising gets more complex, data-driven and accountable.”
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