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Alibaba Tests Selfie-Based Ecommerce Authentication

  • Fortune, Thursday, March 19, 2015 10:58 AM
Could the selfie actually serve a practical purpose? In place of a password or some other ID verifier, Alibaba’s Jack Ma thinks the self-portraits should be used to quickly and easily authenticate mobile purchases. Alibaba’s new facial recognition tool, intended for use with Alipay mobile payments service, “validates mobile payments by matching a photo taken by the user at the point of purchase to a stored profile photo,” Fortune reports.

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