United Entertainment Group (UEG) was named communications agency of record for Speedo USA, a division of PVH Corp. Since beginning work in March, UEG has worked with Speedo USA on brand positioning
and strategy. The agency will now be responsible for strategic communications planning and execution and social community engagement. UEG will support the brand's major events including athlete
activations, new product launches and the 2016 Olympic Games. UEG also partnered with Edelman on digital activation. "It's not every day an iconic brand like Speedo is poised to evolve and grow," said
Erin Weinberg, Executive Vice President, Communications Group Head at UEG. "We are thrilled at the opportunity to help guide and support Speedo USA thru this exciting time, in particular within an
Olympic year." Speedo spent $498,000 on measured media in 2014, according to Kantar Media.