• by Amy Corr  @MediaPostOTL, July 1, 2015

The Connecticut Open Tennis Tournament Presented by United Technologies named Mason as its agency of record. The agency will handle advertising, public relations, press events, as well as social and digital media programs, to highlight the tournament's charitable initiatives. The tournament generates $26 million in economic impact for the Greater New Haven Area and attracts an average of 55,000 spectators per year. "Our charge is to build the Connecticut Open into the region's premier late-summer event by driving attendance and creating awareness for this world-class sporting event that contributes so much to our community," said Fran Onofrio, president of Mason. "We're looking forward to working with Mason and leveraging the excitement of WTA tennis to benefit the community and maximize support for women's, youth and other causes in Connecticut," added Anne Worcester, tournament director of the Connecticut Open Tennis Tournament Presented by United Technologies. The tournament runs from Aug. 21 to Aug. 29 at the Connecticut Tennis Center at Yale in New Haven, Conn.