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StumbleUpon Finds Sees 60% Opens in Bi-Weekly Email Program
- AdExchanger, Wednesday, July 8, 2015 10:39 PM
Online social sharing site StumbleUpon recently rolled out bi-weekly emails selected curated content based on a reader's interest. The emails have earned a 60 percent open rate and a 10 percent click through rate on average. The site first sent email for re-engagement but quickly learned that some users prefer never to come to the site and prefer these digests.
