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Triggered Emails Drive More Interactions Than Business as Usual Emails: Epsilon
- Direct Marketing News, Wednesday, July 15, 2015 3 PM
Triggered emails drive more actions than typical business-as-usual emails, according to a new report from Epsilon. The report revealed that while triggered emails account for less than 5 percent of volume, triggered emails saw 53 percent open rates in Q1, as compared to business as usual emails which only garnered an average of 30 percent open rate.
