• by Tyler Loechner  @mp_tyler, August 25, 2015

Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appointed Dan Cox as head of product.

Cox joins Conversion Logic from MarketShare, where he served as senior director of product management. He also previously worked as president of content management systems at Mediaphormedia and was a board member of the Django Software Foundation.

Conversion Logic has been ramping up efforts over the past half-year following a $4 million seed round of funding led by Rincon Venture Partners the company landed in April. Since then, Conversion Logic has exited beta and partnered with LiveRamp to link digital ads to offline sales.