• by Tyler Loechner  @mp_tyler, September 11, 2015

Digital ad tech firm Centro has announced a partnership with WSI, a network of digital marketing consultants located in over 80 countries. As a result of the partnership, WSI consultants will have access to Centro’s demand-side platform (DSP).

It’s a logical partnership, as WSI works with local business and the technology they will use from Centro is designed specifically for local marketing.

Mark Dobson, co-founder and CEO of WSI, said in a statement that “more and more marketers [are] expressing interest in programmatic advertising,” and that the company felt the need to offer programmatic buying capabilities to its clients “in their respective local markets.”