The Barbarian Group has several new faces joining its executive team. JoRoan Lazaro is leaving R/GA to join as creative director. Meanwhile, Michael Tseng joins as the newly created senior designer to
oversee visual and interaction design as well as creative concepting and mark-up. Tseng is rejoining The Barbarian Group after having worked with the company as a freelancer earlier in 2015 on
projects such as Pepsi Pass and Kind. Lastly, Dave Kraftsow and Luis Santi have been hired as tech leads. The creative team, previously known as New Object, has worked with The Barbarian Group before,
including developing the creative vision for Samsung's CenterStage. "There is a different breed of talent that's needed to work in a tech-centric company, including a passion for design and a deep
understanding of a brand's needs and objectives, in addition to tech expertise," said Edu Pou, chief creative officer. "These four are highly passionate, ambitious and experienced individuals, and
we're excited about what they'll bring to Barbarian as we continue to transform our business and bring on new clients."