Around the Net
95% of Email Marketers Say Personalization Increases Open & Click Rates
- Venture Beat, Monday, November 16, 2015 4:40 AM
The majority of email marketers (a whopping 95 percent) agree that personalizing emails increases open rates and click-through rates, according to research published by Venture Beat. The study, which includes feedback from 200 email marketing executives, also revealed that 28 percent of marketers are targeting between 2-5 segments, and that 7 percent of marketers are personalizing to the individual level.
