Around the Net
Tribune Media Looks To Benefit From 2016 TV Political Advertising
- The Hollywood Reporter, Friday, December 11, 2015 12:08 PM
Peter Liguori, CEO of Tribune Media, told a UBS Global Media conference in New York that he believes his firm to be “very well positioned” to benefit from increase in political advertising as we approach 2016. He pointed to a number of strong swing state TV stations in Tribune’s portfolio, including in Iowa, Ohio and Illinois. Though presenting political ad forecasts as being “a bit of a guessing game,” he noted the hefty $4 billion in expected TV ad spending.
