Around the Net
Email Marketers Focus on Discounts This Holiday Season: Strongview
- Direct Marketing News, Friday, December 18, 2015 7:47 AM
Sixty-three percent of marketers said that promoting sales and discounts was their top priority this holiday season, according to a new study from Strongview and Selligent. The research revealed that 80 percent of marketers said that markdowns was one of their top three programs. Only 23 percent of marketers said that cart abandonment was a priority this holiday season and only 26 percent are prioritizing post purchase communications.
