• January 25, 2005

Captivate Network, the company that advertises in elevators, has made changes in the way it targets riders with news, entertainment, and of course, ads. The redesigned format was created in response to advertiser and viewer preferences, and extends the length of Captivate ads to 15-seconds similar to the length of TV ads.

The format provides more time for advertisers to convey their messages in a distraction-free environment, and enables the repurposing of magazine or TV creative materials. The full-motion ads will continue to be delivered on flat-panel television screens.

Captivate is seen on 5,300 screens in North America, delivering more than 30 million impressions per month. Captivate has set up shop in Atlanta, Boston, Calgary, Chicago, Hartford, Conn., Houston, Los Angeles, New York, Philadelphia, San Francisco/San Jose, and Seattle, to name a few. Advertisers include Jeep, Hyatt, Travelocity, Ernst & Young, UPS, and FedEx.

--Amy Corr