Email will likely be a deciding factor in electing the next U.S. president. Last time around, Barack Obama had collected
40 million names on his email list, compared to Romney's 4 million
names. According to eDataSource, this time around Ted Cruz has 3.6 million people on his list so far with a read rate of 15 percent. While Donald Trump's list is smaller, his open
rate averages 26 percent. Read the whole story at Direct Marketing News »
