Under the partnership, advertisers will be able to reach targeted audiences in Australia, New Zealand, Southeast Asia and the U.S. in real time.
Benjamin Masse, SVP and GM-advertising, Triton Digital, said in an email that his company is "thrilled to add [Tuned Digital's] inventory to a2x, and to help them provide a seamless and engaging listening experience for their audience, inclusive of relevant, meaningful ads."
Tuned Global will also use Triton’s Tap (Triton Advertising Platform) OnDemand to insert mobile ads within on-demand playlists or interactive radio stations.
Tuned Global's content partners include Universal Music Group, Warner Music Group and Sony BMG. Its solutions include TunedPlay, a music streaming service; TunedDirect, a music downloading service; TunedConnect, music APIs and libraries; and TunedFlow, a radio Internet service.
In January, Triton Digital partnered with Audio.Ad, a digital audio ad network serving the Latin America and U.S. Hispanic markets, Real-Time Daily reported.