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Email Marketing Via Opt-In, Opt-Out Or Consent?

If a=b and b=c, then it follows that a=c. So how does this set of simple equations relate to data protection? Well, if direct marketeers, privacy advocates and supervisory authorities recognised that a=c then most of the debate concerning data protection would be settled. Don’t believe me? Just follow the argument under the current Act (DPA), or indeed the GDPR. 

Read the whole story at The Register »

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