Around the Net
Vista Equity Partners Buys Marketing Automation Giant Marketo For $1.8 Billion
Marketo, the marketing software provider that went public in 2013, is being taken private again. PE firm Vista Equity Partners has acquired the company for $1.79
billion in an all-cash deal. The news ends weeks of speculation that Marketo would be snapped up potentially by the likes of Microsoft (which is a big partner of Marketo) or
SAP.
