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Don't Fear Sampling in Google Analytics

  • Moz, Monday, July 18, 2016 10:57 AM
Tom Capper describes a guide to sampling statistical data when it's not feasible or impractical to analyse all the data that exists for the campaign. Capper delves into the details to help marketers understand when it occurs, how it affects the campaign, and when to avoid it. Marketers can always tell when sampling is being used, because of this line at the top of every report, he writes. Capper explains.

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