• by Larissa Faw , August 2, 2016

Phin & Phebes named Madwell as its first agency of record. The Brooklyn-based ice cream brand has grown 160% over the past year and needed an agency to get to the "next level of growth." There was no review. The relationship came through mutual connections.

First work will be a summer campaign that will run into the fall that is designed "to take a stand on behalf of positivity," they say. "At a moment when our culture is deeply divided and negativity seems to bombard us from every channel, every bite of Phin & Phebes is an explosion of deliciousness that instantly reverts us to childhood, to the way ice cream tasted and felt when it was, quite simply, the greatest thing in the world," they say.

"We chose to work with Madwell because they knew what we were trying to capture as a brand without even having to tell them," says Crista Freeman, co-founder, Phin & Phebes. "From day one, our vision for Phin & Phebes has been clearly aligned and working with them has been beyond amazing."

After launching five years ago, Phin & Phebes is currently sold in more than 2,000 stores in 40 states.