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Big Food Crusading Against Big Food

A crowd waits to see an exhibit about fast-food ingredients such as beakers of powders and liquids that purportedly go into what is meant to look like a McDonald’s burger. Just below are leaves and spices that Chipotle says make up its burrito. Chipotle’s “Cultivate” festivals encapsulate the food industry’s hottest marketing trend: crusading against Big Food.

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