Around the Net
How Viagra Changed Pharma Marketing
- Medical Marketing & Media, Tuesday, October 11, 2016 8:06 AM
When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have — on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the company may not have anticipated was the longer-term influence that Viagra's wild success would wield on pharma marketing as a discipline.
