The agency will oversee marketing and website development responsibilities in support of two strategies: individual and fleet sales.
Messaging for individual consumers will target affluent 35-70-year-olds living in either urban or retirement communities. Creative for fleet buyers will be aimed at sustainability officers, recreational directors, security and maintenance departments at either college or large-site corporate campuses.
First work under will debut in Q4 2016.
The $8,400+ priced devices weigh about 160 pounds, can carry up to 550 pounds and get the equivalent of 1800 miles-per-gallon. More than 750 ELFs are now in use and all are manufactured in the U.S.