• by Amy Corr  @MediaPostOTL, January 5, 2017

Honeybaked Ham of California tapped Milner Butcher Media Group (MBMG) as its media agency of record, without a review. Initiative previously handled the account.

MBMG's first assignment was to develop a local market broadcast campaign to drive sales during the holiday season.

"MBMG has a strong pulse on the local marketplace based in part to their political buying activity," stated Richard Gore, vice president of Honeybaked Ham of California. "This gave us supreme confidence in their ability to secure the inventory we need to help drive sales."

Honeybaked Ham spent $3.7 million on measured media in 2015 and $1.2 million the first nine months of 2016, per Kantar Media.