Cutwater Hires First Executive Creative Director

Cutwater is appointing Ronny Northrop as its first-ever executive creative director to partner with chief creative officer Chuck McBride to further develop the San Francisco-based independent agency. Northrop will also be tasked with strengthening the creative team.

 “At this stage in our growth, we knew we needed someone who not only had a stellar creative portfolio under their belt, but who also understood how to develop an agency," said McBride. "On top of having those qualities, Ronny’s an incredible mentor to emerging talent and an all around nice guy. He’ll be a huge asset to both our clients and our culture."

Northrop brings a wealth of diverse experience to the 35-person agency. Most recently, he served as ECD at gyro San Francisco where he worked as global creative lead on the HP account. Prior to gyro, he was CCO at Y&R California, where he is credited with winning the Microsoft business, which doubled the size of the agency, but also launched the global Microsoft Cloud campaign.

Northrop got his start at Crispin Porter + Bogusky, where he helped to launch MINI and Virgin Atlantic in the U.S., as well as Goodby, Silverstein & Partners.

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