BIZ DEV: Mattress Firm Adds Droga5 New York To Roster

Mattress Firm added Droga5 New York to its creative agency roster. The agency will be responsible for TV, print and digital work. First work launched this week and a brand-focused campaign will launch later this year.

"As Mattress Firm continues to build on its market leadership position, it's vital that we have the right agency partner on our side to help us center our national brand around a single purpose, both strategically and creatively," said Sicily Dickenson, chief marketing officer of Mattress Firm.

Mattress Firm Holding spent $247 million on measured media in 2016, according to Kantar Media.

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