Around the Net
Automation Beats Cost When Choosing An ESP
- Econsultancy, Thursday, July 6, 2017 11:20 AM
Marketers seek many things when they seek an Email Service Provider (ESP). But first is marketing automation. In a recent survey, 66% showed automation as the most significant attribute of an ESP. And that represents an increase of 6% over 2016. Second on this list is a user-friendly interface. Low cost has a low ranking – it’s fifth, chosen by only 27%.
