'Guardian US' Gets Redesign, New Format

Coming off a rough financial year, The Guardian newspaper launched a redesigned website to coincide with its new tabloid-style print edition.

The redesign is part of a three-year transformation plan implemented with the hopes of Guardian Media Group breaking even with operations by April 2019. The print edition’s redesign will save the company millions of dollars in printing costs per year.

The publication introduces a new font called “Guardian Headline,” creating in partnership with design agency Commercial Type. Commercial Type was responsible for the publications’ previous font, “Guardian Egyptian,” and has created a new style that is simple yet bold in appearance.



An updated color palette imposes bold colors in key sections of the paper’s journalism, including news, opinion, sport, arts and lifestyle. The paper’s online text font will see little changed, however line spacing, size and typesetting have been updated to improve readability.

Katharine Viner, editor-in-chief, Guardian News & Media, stated: “The new Guardian will be a space for big ideas, for debate, for clear thinking and new perspectives. Our move to tabloid format is a big step towards making The Guardian financially sustainable and ensuring we can continue to invest in agenda-setting journalism for generations to come.”

When The Guardian introduced its Berliner format in 2005, abandoning its traditional broadsheet look, the paper had to build its own printing sites in the UK. Now, printing press Trinity Mirror, which also prints tabloids like The Daily Mail, will print The Guardian.

The Guardian’s website hosts 150 million monthly unique viewers internationally. The digital redesign affects key parts of the website’s style, including the masthead, color palette, font and typesetting.

Guardian US editor John Mulholland stated: “Our new digital identity will complement our journalism while continuing to focus on issues such as widening levels of inequality, the erosion of public lands, threats to the environment, rampant homelessness, racial divisions, gender inequality, the politics of Big Tech and, of course, the eventful Trump Presidency.”

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