Midterm Political Ad Pie Will Expand 17% Due To More Competitive Races
- by Joe Mandese @mp_joemandese, March 21, 2018
With 33 seats up for grabs in 2018, 20% of all political ad spending this year will go into hotly contested Senate races, according to an analysis released Wednesday by Interpublic’s Magna unit.
The analysis -- part of an updated forecast on the U.S. ad economy -- indicates that the …
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