Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates

With four of the ad world's top economists -- Interpublic's Magna, Publicis' Zenith, Dentsu Aegis Network and Pivotal Research Group's Brian Wieser -- weighing in with revised outlooks for U.S. ad spending, the consensus now looks like a healthy rate of expansion for the U.S. ad economy ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications