For this week’s “Marketing Today” podcast, I am moderating a panel at the recent Brand Marketing Summit* in San Francisco. The panel discussion I led, “Creating Work that Stands the Test of Time: How to Futureproof Your Brand in a Constantly Evolving Landscape,” featured Margaret Quan, director of customer marketing strategy at eBay, and Valerie Nguyen, partner and co-head of strategy at Wolf & Wilhelmine in New York.
During the panel, Nguyen and Quan talked about brands charting courses as the world rapidly changes around them and what brands must do to remain relevant. The discussion ranged from Quan pointing out that “competition creates greatness in the marketplace,” to Nguyen discussing her belief that “empathy and vulnerability are both really important tools and practices to building great brand strategy.”
Highlights from this week’s “Marketing Today” podcast include:
*The Brand Marketing Summit is not affiliated with MediaPost's Brand Marketer's Insider Summit.